Many founders think, “I’ll fix the branding later.”

But in crowded markets, your visuals are your first salesperson. Here’s why investing early pays off:

Many founders think, “I’ll fix the branding later.”

But in crowded markets, your visuals are your first salesperson. Here’s why investing early pays off:

Mistake #1: Relying on DIY Logo Makers

The Problem: Free logo generators churn out generic, forgettable designs. Your logo is the face of your business—it should be unique, not a template shared by hundreds of others.

Why Design Matters More Than You Think

94% of first impressions are design-related. Before customers read a word, your visuals tell them:

• “Are you trustworthy?” (Sloppy design = sloppy service).

• “Who are you for?” (e.g., playful vs. corporate tones attract different clients).