Package Design That Sells: How to Make Your Product Irresistible
Why Packaging = Silent Sales Rep
73% of purchasing decisions are made at the shelf (or while unboxing). Your packaging should:
Stand out in 3 seconds or less.
Tell your brand story without words.
1. The Psychology of Unboxing
Luxury: Minimalist, heavy stock, embossed logos (think Apple).
Eco-friendly: Kraft paper, soy inks, reusable elements.
Playful: Bright colors, interactive elements (e.g., stickers inside).
2. Must-Have Elements for Small Businesses
Legibility: Fonts large enough to read from 3 feet away.
Practicality: Shipping-safe dimensions + easy opening.
Shareability: Instagram-worthy designs = free marketing.
3. Cost-Effective Tips
Use templates: Platforms like Packlane or Canva for DIY starters.
Print local: Sarnia printers often offer small-batch discounts.