When Melinda from The Oasis talked about the brand vision she had, we knew this was going to be edgy, editorial, warm and professional.

It was important that this brand and the icon could be used across a multi-disciplinary services list, as she may soon expand into cosmetics and skin services. With a highlight on transforming wardrobes and confidence, we landed on a brand that feels like it’s going through a transformation itself - from the water-esque font to the custom icon.

I also completed a start to finish editorial style e-commerce website for The Oasis — a much needed addition to house their online collection and seasonal drops, and increase revenue for their store.