MISSION VISION values STORY
Get to know more about our team and why we created Southernmost, if you’re into that sort of thing. We won’t judge you if you skip this page and go straight to our portfolio (that’s what we would do).
the hills we’ll die on
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CREATIVITY
We believe that creativity is our strongest asset. It’s the backbone of everything we do and we always bring creative ideas and energy to every project that we do.
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STORYTELLING
Storytelling is our ‘why’. We believe that every business has a story to tell, and that consumers want to hear it. Showcasing a brand’s purpose and mission through visuals is the key.
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AUTHENTICITY
We strive to not only show up authentically as business owners, but also to encourage our clients to show their authenticity through the work we do.
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COLLABORATION
We take a collaborative approach to our craft, both between us and our clients, but also between our clients and their audience. Understanding each step through collaboration cultivates a unique and purposeful product.
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CONTINUITY
We are continuity fiends. We believe that the ticket to seamless brand and consumer experience is visual continuity between all aspects of our clients businesses. From small details to the big picture, we succeed in consistency.
creating successful and impactful businesses
Our mission is to cultivate success for businesses by understanding their mission, purpose and audience, imagining creative ways of showcasing their brand and executing the collaborative vision with intention and clarity.
THE TEAM
ADI
FOUNDER/WEB/UI/BRAND/DESIGNER
With a background in Creative Project Management, Adi eventually found her love for graphic design. She brings organization & consistency to everything she does.
MJ
WEB/UI/VIDEOGRAPHY/STORYTELLER
MJ found his love of videography during a trip to Haiti and has been practicing his craft ever since. He is a mastermind of visual storytelling.
With strong roots in Southern Ontario, we wanted to create a brand that would feel local but also stand out. Adi (our founder and designer) spent time living on Pelee Island, which is the Southernmost inhabited place in Canada which was a key contributor to the namesake.
The Name
The Icon
Sometimes simple is best. When conceptualizing our brand, we wanted to have a poignant and recognizable icon that still felt creative and amplified the name of the brand. Our icon is composed of a downward arrow which represents South and a right arrow which is the symbol for Most or more than.
SET YOURSELF APART
FROM THE PACK.
Blending in is boring.