FORM - curating furniture and home goods collections for those who want their home to tell a story.

It was important for this brand — like all brands — to reflect the products and purpose. Form exists to bring vibrancy, uniqueness and playful design to modern homes. No cookie cutter, no sad beige.

The brand is a reflection of that, using a playful hand-written font, vibrant colour palette, bold language and on-brand visuals.