When Monika came to me, it was clear that she had a vision for her business - she wanted to bring an edge to the otherwise bland world of fragrance.

Her love of fragrance mixing, and had crafted scents is unique and ethereal - so her brand needed to be too.

This brand was crafted along with a new website, to showcase her ethereal and timeless craft, in a way that feels authentic and appealing to her target audience.

Turning fragrance into emotional experience, through complex but grounded textural design.

Her icon - the bleeding heart - was inspired by Greek mythology, which is where the name “Astraea” was chosen from.